Zyra Consulting was built around a simple belief: the best sales training comes from understanding what it actually takes to build teams, win clients and perform under pressure.
Our approach has been shaped by experience across direct sales, recruitment, technology and insurance — from building high-performing sales teams to recruiting specialist professionals and developing people into confident commercial performers.
Understand your people, process and commercial objectives.
Identify the skills and behaviours holding performance back.
Build practical sales, communication and leadership capabilities.
Work with individuals and teams to reinforce what they've learned.
Track progress against meaningful commercial objectives.
Build systems and people capable of producing consistent results.
You have people but need them to perform.
You need a more structured sales process and stronger management.
Your team understands the product but lacks confidence selling it.
Your best salesperson has become a manager — but hasn't necessarily learned how to lead.
Founder & Lead Consultant
With a career spanning sales, recruitment, insurance and business development, Natthawat brings a practical understanding of what drives individual and team performance.
His career began in the UK at 17, working in direct sales before progressing into building and developing sales teams. He later moved into specialist technology recruitment, where he worked across engineering, software development, business analysis and senior management, becoming one of the division's top performers.
He subsequently moved into asset protection & wealth, developing expertise in consultative sales, client relationships and business development, and ranking among the top performers in his field.
Supported by a background in Mechanical Engineering, his approach combines commercial experience with structured, analytical thinking.
Today, that experience forms the foundation of Zyra Consulting — helping businesses develop stronger people, more capable teams and more effective approaches to growth.